So as some of you may\nalready know, we recently took on our first apprentice, Libby. Libby is now on\nher fourth month of working here at Wildfire, so we thought that in celebration\nof National Apprentice Week, we\u2019d ask Libby to write a personal blog post about\nhow she\u2019s getting on as a Digital Marketing apprentice for Wildfire Marketing! \n\n\n\nFor any one wondering what an apprenticeship is exactly,\nit\u2019s an opportunity for those fresh out of college, like I was, to start full\ntime work, whilst also being given to opportunity to achieve an NVQ\nqualification. This works by a company teaming up with an apprentice training\nprovider, where I go to the centre to complete training courses and achieve a\nLevel 3 NVQ in Digital Marketing, but it cannot be achieved without on-the-job\ntraining, which is what I do within my role at Wildfire! There\u2019s a little bit\nmore to it, but that\u2019s just the basic overview of what an apprenticeship is.\n\n\n\nSo, I\u2019ve really enjoyed my first few months as an apprentice at Wildfire, I had already started a different apprenticeship in Business Administration for a different company, and it\u2019s safe to say I absolutely hated it \u2013 both the job and the training course. Therefore, I continued to search for Digital Marketing apprenticeships because it was something I always wanted to do, as I loved studying Media in college and high school and wanted to carry on working within some form of digital and creative industry within my full-time job. Luckily, I managed to get an interview for an apprenticeship at Wildfire, and within just a few hours after my interview, I was offered the job! \n\n\n\n\n\n\n\nSince my first day I\u2019ve been very grateful that I\u2019ve been given the chance to do a job I\u2019d always hoped for. For example, before even starting at Wildfire I had written a few blogs of my own, and now I\u2019m able to do it on a day to day basis as part of my job role! Some of my other tasks consist of social media management, designing email campaigns and even being able to edit some videos every now and then. One thing I\u2019ve learned the most about however is Search Engine Optimisation (SEO), and website design & development. There is so much more to website creation than I had ever thought, but in just three months I\u2019ve learned so much from the guys at Wildfire that I\u2019ve even been able to create my very own website, www.libbypepworth.co.uk, which I will soon be posting personal blogs on!\n\n\n\nI thought I knew what SEO was before I started working here,\nbut since I started, I\u2019ve come to realise I really didn\u2019t have a clue how much\nthere is to it. I\u2019ve learned all about the process and the techniques to\nimproving a client\u2019s google rankings due to just SEO within a website alone!\nSEO is one of the main things we focus on here at Wildfire, with the intention\nto get client\u2019s websites to the top of page one on google search results. My\nday to day work plays a part in this, as with the help of a few keywords and\nbacklinks within a blog post and trying to achieve some clicks through to a\nwebsite social media, we\u2019re helping get the extra push to increase website\ntraffic on top of the regular SEO!\n\n\n\nI\u2019ve also been given the opportunity to get to know a little\nbit more about doing business itself, as I have attended a few client meetings\nalongside of my managers to discuss packages and what we can offer \u2013 so I\u2019ve\neven been given the opportunity to learn a few extra things outside of just\ndigital marketing itself. \n\n\n\nI should be completing my apprenticeship around August\/September of 2019, the post-apprenticeship stage can be different for any apprentice, some choose to either stay on with or leave the company, or progress onto a higher apprenticeship level, or do both. It\u2019s entirely up to the individual and their company, depending on how their apprenticeship has gone! \n\n\n\nIf you have any questions, feel free to drop me an email on email@example.com!