Wildfire Marketing

House of Kind

House of Kind aims to create a community of empowered and supportive women in the workplace, through fashion.

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Brief

House of Kind is an emerging ecommerce brand with a mission to create a community of empowered and supportive women through women’s fashion. The brand’s founder, Sonica Beckmann, approached us during the early stages of House of Kind’s development, looking for a partner to build a simple, clean and modern ecommerce website. In our onboarding meeting, Sonica shared her vision for the website and outlined key features she wanted to include on the site. These included a pre-order functionality, video integration on product pages, and an option for customers to donate to partner charities through the website.

Action

After understanding Sonica’s requirements and the unique website features required, we recommended Shopify as the ideal platform for the project. Shopify’s scalability, ease of use, and ability to integrate custom features made it the perfect choice to support both the immediate and future needs of the brand. Our creative executive and website designers collaborated closely to design a site that was not only visually appealing but also highly functional. We utilised Shopify’s builder for core ecommerce elements while incorporating custom code to deliver the bespoke functionality that House of Kind required.

Platform

We began by agreeing on Shopify being the perfect platform for the House of Kind ecommerce website.

Ideas

We held a collaborative meeting with both our creatives, web designers, management team and client to align our visual ideas.

Foundations

Our web designers began by using a base Shopify template and the core Shopify building blocks to take the House of Kind website as far as Shopify would allow us to.

Polishing

We finished up by writing some custom code elements to tackle some of the more initiative ideas we had decided upon for the House of Kind website. We then gave everything a polish and the website went live.
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Impact

The result was a clean, modern, and on-brand ecommerce website that provides a seamless user experience from browsing to purchase. The site’s intuitive design ensures that customers can easily navigate the product offerings, learn more about the brands ethos, purchase and donate easily.

Since the launch, House of Kind has successfully established a strong online presence that resonates with its target audience, and the website continues to support the brand’s growth and mission to empower women through fashion.

Feedback from our client

Wildfire were fabulous to work with from start to finish. Billy is highly knowledgeable in his field and he has surrounded himself with a wonderful team. I was especially impressed with Imogen who made the whole experience of building a website from daunting to an enjoyable one. She was an absolute pleasure to work with and I am so pleased with the outcome!