Trends dominate the modern era. The timeframe for shifts in popular culture forever grows shorter and shorter. Ask a guy in the year 1740 what’s popular at the minute; it’s likely the same as it was in 1700. Ask a guy in the ’80s what’s popular; it won’t be the same as the ’70s. If we quoted a meme from last year, you’d find it cringeworthy. As communication via the internet has grown quicker and all-encompassing, Digital Marketers have to capitalise quickly to avoid missing a trend. It’s a short-term success with high risk and very little-long term reward.
So, what’s the easiest way to avoid something like this?
Simple, create Evergreen Content. Learn how you can make your page content stand the test of time below, with Leeds Number One SEO Agency – Wildfire Marketing.
Don’t Chase the Trend. Set it
Trends on Social Media are brilliant. The public creates your marketing ideas for you. It’s not always easy to capitalise, but when you do, it’s great publicity. Unfortunately, the same expectations for viral success don’t apply to blogs. Content takes time, especially if you’re going to do it right. The day’s news is written the day before. When your blog comes out a day after, you’re already behind the times. Don’t chase trends. Make them. Find a new scoop, a new angle to a developing story or a unique retrospective if you’re looking to capitalise on current events. It won’t be entirely timeless, but it’s an easy perspective change to help your content age a little slower.
Don’t Chase The Trend. Aim to Outlast it
Need we say more?
Trends bring great short-term success, but that doesn’t translate to long-term success. Contrary to popular belief, the best Digital Marketing is done over time. Capitalising on the latest innovations and using fresh new ideas to build on an existing foundation is the key to success.
Articles based upon core questions and aspects of your business are the kind of foundations your online presence needs.
“What is Digital Marketing?”
“How to Tie a Tie?”
“What is a Diesel Generator?”
These drive consistent clicks.
“How do I adapt to Core Web Vitals?”
“What are this Summer’s Tie Styles?”
“What’s happening at Middle East Energy 2021?”
These get viral clicks.
Trends aren’t the foundation for your content base; they’re the icing on top. Ensure your Digital presence can outlast the trends you chase, and you’re sure to find success.
Don’t chase trends, chase keywords
Recently, we wrote a blog for our client CPS on Diesel generator maintenance in the summer.
Beforehand, we wrote two on the 2021 Middle East Energy conference our client will be attending.
Guess which one is driving more users to the site?
Summer Generator Maintenance now sits at the number one spot for that keyword. Both MEE 2021 articles quickly fell off the first page once the event passed. Both had the same effort attached to them, but by chasing a timeless and consistently average keyword (both in traffic and competition), CPS can now expect a few clicks every summer. They got an above-average amount just once when we chased trends.
Keywords are king in content. Hit the big ones first, worry about virality later. That number one spot on Google is king, and the longer you stay there, the better.
We hope this guide has given you the advice you need to make truly timeless content. Interested in Evergreen Content but don’t have the time to write it? Trust the number one SEO Agency in Leeds, Wildfire Marketing. Reignite your content marketing with our expert team today.