Many marketers would argue that you don’t want to blend in. Marketing is meant to catch your customers’ attention, after all.
We’d disagree. Standing out is all well and good, but it doesn’t look professional if you stand out for all the wrong reasons. A unified look across Marketing has formed over the past decade, serving as the ideal springboard for more unique designs. This look may soon be changing, but why?
Learn why the newest version of Windows may change the face of Digital Marketing as we know it and how you can capitalise with the help of our experts at Wildfire Marketing.
What is the current trend in Digital Marketing?
Material Marketing has dominated the marketing world for nearly a decade now. Simplify, Simplify, Simplify. It’s the name of the game for big and small companies alike. Just look out on the high street on July 19th, and you’ll see this very trend in high street fashion logos:
No more curves, cursive or curveball designs; every logo must be easily read and instantly identifiable. These companies have one message to convey: they are taking themselves Serif-iously.
Why is it changing?
Audiences are growing tired of Material Design.
Flat and colourful may look good on paper, but people are bored of the look. Entrenched in the overplayed 20s Art Deco Philosophy, every material design piece looks the same.
Even the operating system you use on your mobile, tablet or PC uses material design. Fortunately, for windows users, this is about to change, and the repercussions of this are likely to kill Material Design for good.
Windows 11 Design
Meet Windows 11.
Out with the material, in with the frosted. Regardless of the changes under the hood, Windows 11 is making some significant changes to the design language of Microsoft. SO far, besides the centred taskbar, this has had mostly positive feedback.
So what on Earth does this have to do with Digital Marketing? Think back to the introduction. A unified look serves as the springboard for effective marketing. It is clear with this move that Microsoft is trying to create a new design trend of their own. This look will dominate your audience’s attention – make sure you don’t miss out on it.
It’ll be there when your customers use their work laptops. It’ll be there when your customers game at home. Millions see Windows and its design language every day, blend in to be a part of that experience.
Use Microsoft’s lead to build your design language. Give up the flat, bring on the frosted. Semi-transparent, textured and vibrant. Here are a few suggestions for your website design:
- Frosted glass texture on the background
- Round out your corners,
- Introduce transparency into specific elements, ideally headers and footers
- Solid, larger icons. Ideal in our mobile-first world
- Focus on Core Web Vitals
Android is already taking a similar approach with “Material You”, stay posted for more information on this. By lending in with the cohesive Microsoft design language, you’ll instantly seem more professional. Your modernity will stand out if you start the trend early.
Interested in capitalising on this new era of design but don’t have the time or the skills? Trust Wildfire Marketing. As the number one SEO Agency in Leeds, we offer a comprehensive Digital Marketing and web development solution tailored to meet your design needs. So contact us today to begin your Digital Marketing Journey.