Google Search is built upon algorithms. At least, the majority of it is. As technology has advanced, Google has begun to build atop the algorithmic framework with Artificial Intelligence. BERT has been powering featured snapping and processing natural text for google for a while now.
Well, move over, BERT. MUM is here, and it’s going to revolutionize Google and SEO as we know it.
Learn more with the number one SEO Agency in Leeds – Wildfire Marketing.
What is MUM?
Google likes to make the search journey as easy as possible and keep users close to their platforms. For example, the first result you’ll get on many questions is a YouTube video. If you were following the Euros, you might have noticed a handy information screen in the Google app.
This screen provides precious information to a user without them having to leave the app.
Google wants every search to provide this level of quality, not just important events. That’s where MUM steps in.
Seriously, What is MUM?
Ok, let’s cut to the chase. Multitask Unified Model is 1,000 times more Powerful than BERT. It can read, understand, and generate over 75 languages. In addition, MUM can intelligently parse questions and understand the context and answer questions in various formats. For example, send it a photo of your shoes and ask Google if you can get a new pair in black before your next event – MUM will be able to answer.
MUM brings Google one step closer to conversational intelligence, and it’s a very impressive step indeed.
What changes when MUM arrives?
Google is going to answer more questions more effectively. But, in the short term, this may affect traffic to some blog content. After all, if Google can provide the information they need at a glance, it’s less likely they’ll dig in-depth on your site.
On the other hand, however, you may see an improvement in your ranking. Google hopes that MUM will remove the language barrier and provide meaningful results from any source in your home language. No more shoddy translations. You’ll now be able to connect with your audience easily from across the globe.
In the future, it may be worthwhile to focus on providing quality content MUM can learn from rather than SEO optimization, at least for content based on common questions. If you can provide quality content MUM can utilize, you’ll get that coveted featured snippet spot no problem.
Is MUM the end of SEO?
No. Everyone said the same about BERT. The truth is that MUM can answer questions very well. However, it can’t bring you a page you’re explicitly looking for. When your customers are looking for a product or your presence, SEO is still king. So make sure you’re trusting the best…
Wildfire Marketing is the leading SEO agency in Leeds, providing top-quality results to reignite your Digital Marketing. From SEO to MUM and all the socials in between, we’re here to help. Contact us today.