Don’t have a clue about content marketing? Here’s a tip – bigger isn’t always better!
There’s a common pitfall many beginners starting with web design and SEO make. Keywords = ranking, so more keywords = higher ranking. If only it were so easy! Finding the right balance for search optimized content can be a challenge, and the arguments for being concise are challenging to explain. That’s why we’re giving it a go as the number one SEO Agency in Leeds.
Learn why longer content isn’t always the best fit for your business below with Wildfire Marketing.
Why Doesn’t Long Content Work?
Written content isn’t as popular as it used to be. We live in the mobile era, where immediate consumption is king to customers. Ask yourself this. If you need to research a topic, are you choosing 1,000-2,000 words of a blog or a ten-minute video?
Customers aren’t looking for content that grabs their attention for half an hour or so. Instead, they’re looking for content that gives them the info they need as fast as possible.
How to Improve the Conciseness of Content
Concise content doesn’t always mean short content. If a topic needs 3,000 words to cover all the info required, it needs 3,000 words. What it doesn’t need, however, is 3,000 keywords. Keyword stuffing has been on Google’s watchlist for a long time.
It may seem like a safe bet to fill your content to the brim with every variation on your primary keyword.
(did we mention we offer SEO services in Leeds, Leeds SEO Services?)
Yet, it will reduce the visibility of your site in rankings. Not only that, it will significantly reduce the quality of your content. Instead, focus on the intelligent use of long-tail keywords and internal linking to boost your blogs search engine performance. Not only will this positively affect your ranking, making your content easier to find on the page and easier to read.
Why Improve the conciseness of content?
Concise means readable, and readable means valuable. SERP and featured snippets place you above all other search results. So Google needs to make sure the content is readable and packed with information to throw it up. Conciseness requires you to think hard about how your content is delivered to the reader. Quality will always reign supreme, even over SEO, when it comes to SERP. Don’t lose out on that top spot due to stuffing.
Are you ready to create shorter, quality content but don’t have the time? Trust the number one SEO Agency in Leeds, Wildfire Marketing, today. We offer comprehensive digital marketing services, covering everything from web development to social media marketing. Learn more about our services in our blogs or contact us today.