We like to focus on improving SEO rankings in our blogs. Still, there’s an essential factor in the search process many beginners don’t know much about. How does Google even find your site?
Learning the process Google takes to display your webpage on the search engine can help with troubleshooting and SEO across the board. Learn more below with the number one SEO Agency In Leeds – Wildfire Marketing.
What is Indexing?
If you’ve spent some time learning the ropes of Search Engine Optimisation, you may have heard the term ‘Indexing’ thrown about. Indexing a site is how Google creates a search result for you. It’s very similar to the same back page of a book. It’s not the content itself; it’s showing you exactly where the content is on the internet.
How is Content Indexed?
Google sends out ‘crawlers’ across the web to find content to list, looking for unindexed sites. These robots bounce across sites via the internal and external links included. Your sites ‘ robots.txt controls these robots’.
Initially, Google would scan sites for indexing in chunks. However, the old method was slow and inefficient. It could take weeks or even months for the whole web index to be updated. So in 2010, Google switched over to the Caffeine system. Caffeine breaks the web into multiple smaller chunks, with many ‘Googlebots’ indexing in parallel with each other.
What does this mean for your business?
Before any SEO work can begin on your site, it must first be indexed. Nowadays, this is a reasonably instantaneous process. This allows you to capitalise on trending topics and current events without relying on a strong returning audience.
However, indexing can also pose complications during your content marketing.
For example, one slip up in the robots.txt could completely disallow Google’s Caffeine system from indexing your site. That means no ranking on Google whatsoever!
Common Indexing issues
Even successful indexings can lead to issues down the line. Google is picky about the content it chooses to index. Duplicate content, pages with errors and blackhat SEO tactics will lead to pages being simply un-google-able. As you can imagine, no amount of search optimisation can save your site if critical pages aren’t ranking. The easiest way to avoid this? Trust a leading SEO Agency like Wildfire Marketing.
We hope this guide has shown you the key facts you need to know about the google indexing process. Learn more about all aspects of Google and Search Engine Optimization with Wildfire Marketing. Our in-depth blogs and leading SEO services are renowned in the Leeds area. Contact us today to begin your Digital Marketing journey. We offer the social media marketing, paid ads and Search Engine Optimisations services you need to reignite your Digital Marketing.