When was the last time your mobile phone left your pocket or hand?
Nowadays, the mobile phone is the primary personal computing platform of countless users across the globe. Therefore, reaching your customers on Mobile, especially for a B2C business, can be the difference between a massively successful and lacklustre quarter.
If you’re interested in improving your site’s performance from a search engine perspective, we’ve got you covered. Today Wildfire Marketing, the number one SEO agency in Leeds, is bringing you our top tips for Mobile Search Engine Optimization to help you ignite your Digital Marketing.
Read on to learn more!
What is Mobile SEO
To preface this article, it is essential to discuss what Mobile SEO is.
Most readers will no doubt be familiar with Desktop SEO as a concept. The proper usage of keywords, headings and so forth will ensure your page ranks well on Google. We have plenty of in-depth guides on the topic for those looking to learn more!
For Mobile, however, the methods you use to get your content on page one of Google differ.
Google has made a clear distinction between the best practices for Mobile and desktop SEO. So whilst there is some overlap, there’s a strong chance that even if your site is performing well on Desktop, it won’t be ranking very well at all on Mobile.
How to Improve Mobile SEO
Many factors influence your performance on mobile search engines. The first and most obvious step is to ensure your site layout responds to mobile screen sizes. If not, you may require a new website or a redesign.
Once your site is “mobile-ready”, so to speak, there are multiple best practices and factors to consider for optimal performance. These include:
Improve PageSpeed and Site Responsiveness
Slow sites stop searches! Making sure every page on your website and every piece of content, from the smallest button to the header image, is responsive.
Improvements in these categories can be accomplished in many ways, from minimising code and file sizes to improving your web hosting services. Wildfire focuses heavily on mobile PageSpeed and optimisation as part of our web development services. We also offer fast web hosting.
Reduce Redirects and Improve Structured Data
One of the best tricks for improving your Mobile site performance is making sure both Google and users alike can navigate your site easily.
Google heavily favours sites working within their Structured Data framework, giving you those coveted SERP results at the very top of the pager for some keywords. Ensure you’re within this framework, which we may cover more in-depth soon, by trusting experienced Web Developers like our team at Wildfire Marketing.
Reducing Redirects has a similar effect to improving your Structured Data and has benefits for the PageSpeed of your site. In addition, reducing the number of pages a user has to travel to is a big help to your mobile performance.
Implement a solid Mobile Design
One of the core components of a good mobile site is a mobile-first design. Big buttons, clear contrast, and short paragraphs are crucial to ensuring a Mobile User can easily navigate a site.
Focussing on the UX of your mobile site will ensure a positive impression on the customer, generating repeat clicks and helping to improve your ranking and Domain Authority. Stay tuned for more info on how to accomplish this.
We hope this guide has explained the fundamentals of Mobile website design for SEO purposes. Learn more about SEO and website design with more of our guides, or contact Wildfire Marketing today to let us ignite your Mobile SEO and Digital Marketing.