Today is International Women’s Day, which this year has the theme of #BreakTheBias. Celebrating and encouraging the role of women in the workplace is as important as it has ever been and a cause we firmly believe in at Wildfire. Gender Equality isn’t just for show or another marketing trend. It should be the norm. The power of ensuring equality in your business, both in marketing and beyond, offers more benefits than staying behind the times ever could.
Learn why Wildfire Marketing believes Gender Equality in Marketing is so important below.
Equality ensures everyone feels seen.
Equality in the workplace and life as a whole doesn’t mean everything has to be a 50/50 split. It means giving everyone the same chance to be seen, heard and valued. Equality is especially important in marketing, where reaching every customer as an equal is vital.
Let’s take, for example, John Deere. John Deere is a producer of agricultural vehicles. Only 28% of UK farmers are female, according to various sources. Yet John Deere markets to and supports female farmers (John Deere is a partner of International Women’s Day). Why is that?
Simple. Not only is it the right thing to do, but it’s also the smart thing to do. When people see that you make an effort to commit to equality and diversity, they’re more likely to trust you as a brand. Adobe found that 38% of 2,000 people surveyed trusted companies who showed diversity and equality in their marketing.
Equality brings new voices to the table.
Marketing is all about fresh ideas and innovative concepts. Equality in the workplace gives everyone a voice, young and old. You’ll never find great, unique ways to market a makeup line in a room of 45-year-old men, no matter how excellent their marketing skills are. Introducing new voices, especially those related to your core demographic, is a great way to ignite your marketing. Listen to everyone equally, as good ideas can come from everywhere.
Equality is the Future
The Younger generations are more aware of the need for diversity and equality than any generation before. Giving everyone a chance to speak and be seen is vital to not being seen as outdated. Younger voices and younger talent deserve a spot in your business, and your customers know that. So make sure your marketing reflects that you know that too.
As you can see, the power of gender equality is truly strong in digital marketing. We encourage everyone to check out the International Women’s Day site and browse their related material. You can also learn a little more about our team and our steps to promote diversity on our Meet The Team and Our Story pages.