Amidst the growing pressure from social networks to spend money on paid social, it’s crucial to recognize that both Organic and Paid Social Media are needed for achieving true success.
Organic Social
Organic Social Media refers to the use of free, non-paid content shared on social media platforms. Your content can be published on platforms such as Instagram, Facebook, LinkedIn, TikTok, and Twitter with the purpose to increase brand awareness and essentially build your own community. The content can be posted in many formats such as images, videos, blog posts, and even captions!
A great example of a good social media strategy is GymShark. Using the power of community building, GymShark has built itself into a $1 billion business. They’ve been able to grow their account to 6.8M followers by building a community of people who share similar goals, values and interests. Through effective hashtags, endless content and creating an interactive and engaging space online, they’ve managed to build one of the biggest online communities through organic social. Their members have formed close bonds with the brand, and see Gymshark as a representation of their fitness identity.
Paid Social
Paid Social, however, also known as inorganic social, is the process of using sponsored techniques to increase brand visibility. It mirrors organic social in format; however, it’s targeted to specific audiences and requires payment for promotion, often using tools like Facebook Ads Manager. Brands such as Amazon, ASOS, and FitBit have done so well on Facebook Ads due to the exposure and targeting capabilities they offer. With 1.968 billion daily active users on Facebook, ads can help you convert your customers from window shoppers to real-time buyers!
So why is it necessary to use both?
While the goal of Organic Social is to increase brand visibility and cultivate a community, its reach may be limited when it comes to targeting specific demographics or driving immediate conversions. Paid ads allow you to reach a larger, more targeted audience that’s likely to convert into customers. So, by combining both strategies, you can maximise your brand’s impact and reach a wider audience.
Both strategies can be used to target B2B and B2C clients. Speaking of which, let us share how we managed to generate over £13,000 in revenue for our client, a Water Tap company. In just 6 months we’re able to produce our client outstanding results through Organic and Paid Socials.
How do we use both strategies?
We generated link clicks through their organic social which brought quality traffic over to the site. We also ran various campaigns through Paid Social which resulted in 40 purchases, 1.4 million impressions, 271 adds to carts, and 5,936 landing page views. This client has continued to stay with Wildfire and we’re eager to further boost their sales in 2024!
The key takeaway is that it’s not about choosing one over the other—it’s about using both Organic and Paid Social Media to achieve the best results for your business.
If you’re business is interested in increasing your sales through a Social Media strategy, get in touch today – https://www.wild-fire.co.uk/contact-us/