Wildfire Marketing

Kids Onesies

The Kids Onesies collection is both fabulous and affordable. With their fantastically fun onesies, kids can take their games even further - whilst staying snug as a pug under a rug.

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Brief

Kids Onesies is an eCommerce store dedicated to—you guessed it—selling kids’ onesies! In 2021, they approached us with the goal of maximising their online reach. Given the highly specific nature of their product, we recommended focusing on SEO as the primary marketing strategy to help them achieve their objectives. The website was already built on Shopify.

Action

Understanding the limitations of Shopify when it comes to controlling technical aspects of SEO, such as page speed, we devised a content-driven strategy. We began with thorough keyword research and then sat down with the client to map out a clear, results-oriented approach.

Our strategy centred on showcasing expertise, authority, and trustworthiness (E-A-T) to Google, positioning Kids Onesies as the go-to source for their niche product. We analysed the competition, including giants like Amazon, eBay, and Debenhams, and realised that by doubling down on content, we could outmanoeuvre these larger sites despite their extensive product ranges. The goal was to make Google see Kids Onesies as the experts in this field, leading to higher rankings than even the biggest competitors.

Platform

We began by agreeing on Shopify being the perfect platform for the Kids Onesies ecommerce website.

Ideas

We held a collaborative meeting with both our creatives, web designers, SEO team and client to align our visual ideas and keyword strategy.

Foundations

Our web designers began by using a base Shopify template and the core Shopify building blocks to take the Kids Onesies website as far as Shopify would allow us to.

Optimising

Our SEO team then took over and optimised the entire website including the  products, pages and technical code for Google to understand the websites intentions – to sell onesies.

Search engine optimisation, SEO

Impact

After nine months of dedicated effort, Kids Onesies achieved a top ranking for the highly competitive keyword “Kids Onesies.” This breakthrough significantly transformed the business, resulting in daily orders driven by this keyword alone. As we continued to optimise the site, we saw additional benefits, with Kids Onesies climbing the ranks for more specific onesie-related searches, driving traffic from multiple keyword searches and solidifying their presence in the market.

Feedback from our client

Wildfire were fabulous to work with from start to finish. Billy is highly knowledgeable in his field and he has surrounded himself with a wonderful team. I was especially impressed with Imogen who made the whole experience of building a website from daunting to an enjoyable one. She was an absolute pleasure to work with and I am so pleased with the outcome!