Brief
NüTile, a sister brand of the STS UK Group, specialises in selling DIY SPC flooring to both end users and retailers. As they prepared to bring this new brand to market, NüTile approached us to create an ecommerce website that would effectively showcase their products and cater to their target audience. Key features such as clearly displaying the full colour range of their flooring products and highlighting the ease of installation were crucial to ensure that potential customers could quickly understand and engage with the website.
Action
For the website build, we opted for Shopify to allow for easy product management, seamless user experience and intuitive analytics. We built them a unique but simple site using Shopify’s builder and custom code, including bespoke features such as free sample ordering functionality, and a room calculator integration. Additionally, we completed an email marketing automation project, to set up automated flows based on onsite customer triggers, to retarget potential lost customers. We also support NüTile on an ongoing basis with website management, paid ads and SEO.
Shopify’s ecommerce capabilities provided the perfect foundation for easy product management, a seamless user experience, and intuitive analytics that would help the brand grow. Our team developed a unique yet simple website using a combination of Shopify’s builder and custom coding. The site was designed with bespoke features tailored to NüTile’s market, including a free sample ordering functionality, which allows customers to test products before purchasing, and a room calculator integration that helps users accurately calculate how much they need to purchase. Beyond the website build, we also implemented email automation using Klaviyo. This involved setting up automated email flows triggered by onsite customer behaviours, such as abandoned carts, to retarget potential customers and increase conversion rates.
In addition to launching the site, we continue to support NüTile with marketing services, including website management, paid advertising, and SEO.
Platform
We began by agreeing on Shopify being the perfect platform for the NüTile ecommerce website.
Ideas
We held a collaborative meeting with both our creatives, web designers, management team and client to align our visual ideas.
Foundations
Our web designers began by using a base Shopify template and the core Shopify building blocks to take the NüTile website as far as Shopify would allow us to.
Polishing
We finished up by writing some custom code elements to tackle some of the more initiative ideas we had decided upon for the NüTile website. We then gave everything a polish and the website went live.
Impact
The NüTile website is a simple yet effective website that clearly targets their audience, providing them with lot’s of useful functionality and information. NüTile’s online presence has continued to grow with the support of our ongoing marketing efforts.
Through website management, we keep the website updated with fresh and engaging functionality, such as the addition of new products and the information hub. Paid social advertising is pushing new visitors to the website, increasing traffic and driving sales. SEO is a long term strategy which has seen brilliant initial results with the site already ranking on page one!
The NüTile website is a simple yet highly effective, successfully targets their audience, offering a wealth of useful functionality and information. The site’s design and features make it easy for customers to explore NüTile’s product offerings, understand the benefits of their flooring, and confidently make a purchase.
Since the website’s launch, NüTile’s has gained a strong online presence, thanks to ongoing marketing efforts. Through proactive website management, we regularly update the site with fresh, engaging content and new functionalities, such as the addition of the information hub that serves as a resource for customers. Our targeted paid social campaigns drive new visitors to the site, increasing both traffic and sales. Meanwhile, our long-term SEO strategy is already yielding impressive results, with the site quickly achieving page one rankings in search engine results for relevant keywords.
Within 3 months we had achieved:
• 21,545 organic impressions
• 8,000 website sessions
• 78 orders
Feedback from our client
We recently collaborated with the team at Wildfire for a website build project on a new brand we were launching, and I couldn’t be more impressed. Their communication was outstanding, every question was answered promptly, and they kept us updated throughout the process. The team was not only professional but also receptive to any feedback and adjusting as needed. The final website looks brilliant and exceeded our expectations, If you’re looking for a reliable partner in web development, Web management and SEO, I highly recommend Wildfire. Their commitment to client satisfaction truly sets them apart!