Wildfire Marketing

Ivory Rose

With attention to detail and everyday wear designs, Ivory Rose's fuller bust lingerie and swimwear collections empower woman to embrace their bodies and feel incredible.

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Brief

Ivory Rose is a fuller-bust swimwear brand known for its presence on major retail platforms such as ASOS, Matalan, and Very. Despite their success on these platforms, they recognized the need for their own dedicated website to connect directly with their customers and enhance their brand identity. Ivory Rose approached us with the goal of creating a clean, simple, and user-friendly website that would effectively showcase their range of products while placing a strong emphasis on their specialized bust sizing.

Action

Understanding Ivory Rose’s needs for simplicity, ease of backend management, and robust analytics, we recommended Shopify as the ideal platform for their website. Shopify’s user-friendly interface and powerful ecommerce capabilities made it the perfect choice to meet the brand’s requirements and support future growth.

Our design and development team worked closely to create a website that offered a seamless user journey from start to finish. We focused on delivering a clean and aesthetically pleasing design that aligned with Ivory Rose’s brand identity while ensuring that the site was easy to navigate. To enhance the shopping experience, we incorporated additional features such as a mega menu, gift card options and unique filters that allowed customers to easily find the perfect fit based on their specific bust size.

After the launch of the new website, we continued our partnership with Ivory Rose by providing support in SEO and Paid Advertising. Our goal was to enhance the website’s online visibility, drive targeted traffic, and ultimately boost sales.

Platform

We began by agreeing on Shopify being the perfect platform for the Ivory Rose ecommerce website.

Ideas

We held a collaborative meeting with both our creatives, web designers, management team and client to align our ideas based around user journey.

Foundations

Our web designers began by using a base Shopify template and the core Shopify building blocks to take the Ivory Rose website as far as Shopify would allow us to.

Polishing

We finished up by integrating some custom addons such as a mega menu, additional gift card options and unique shopping filters to help Ivory Roses customers find their perfect product.

Ivory Rose

Impact

The result was a simple yet highly effective website that successfully set Ivory Rose apart from its retail partners online. By offering a direct-to-consumer shopping experience, the brand could better control its narrative, build stronger relationships with customers, and gain valuable insights through data analytics.

Within three months, Ivory Rose had developed a strong online presence with their new Shopify website and were gaining consistent traffic and conversions.

  • 50,000 organic impressions
  • 8,000 monthly website sessions
  • 250 monthly orders

Feedback from our client

Wildfire is a great team who go above and beyond to meet our needs. They understand our brand what needs to be done to get to where we need to be. Amazing communication and great energy.