Social Media Marketing is a hard to master field. All Social media requires one main aspect if you’re looking to get big: interaction. For your brand to get its social presence off the ground, you need an audience willing to give back what you’re giving them and getting people to respond positively to a corporate figure is no easy task. So how do you do it? Well, Wildfire is not only the number one SEO Agency in Leeds, we are also experts in the social media aspect of digital marketing. Read on to learn about our top tips and tricks for growing your social media presence via audience engagement.
What is Social Media Engagement?
Engagement is a rather loose term, especially in a field that is still continuing to grow like Social Media Marketing. It’s difficult to specify exactly what engagement is when with each new social platform the concept changes entirely. For our purposes, let’s categorise engagement as such:
Any response from your social media audience to your social media presence and/or actions.
Engagement, according to our definition, can take a variety of forms. From a positive comment underneath a milestone post, to sharing your newest product announcement, or even a passive-aggressive question on your latest ad post. Overall, we feel that any response from an audience is positive engagement for your brand. We’ll tell you why in a second, but notice how we didn’t say your target audience…
Is There Such A Thing As Negative Engagement?
Whilst positive engagement from your target audience is undoubtedly the ideal response to your social media presence, it can be rather rare; especially in your first few posts. However, don’t take negative interaction, nor positive interaction from the wrong crowd, as an automatic failure of your business to market effectively on Social Media. Negative engagement, such as bad reviews, only remains negative if not effectively capitalised upon.
A negative review or comment is the perfect chance to show your business cares deeply about its products, by managing customer relationships effectively. Offer replacements, apologise and troubleshoot and people will be more likely to give you a chance. Notice you’re revolutionary software isn’t reaching millennial designers, but older accountants? Consider it a blessing in disguise! Maybe it’s time to do some market research. you might be pushing the wrong features, or maybe you’ve stumbled upon a very lucrative gap in the market! Any engagement is an opportunity if used effectively.
How to Drive Engagement on Social Media
A great way to create engagement is to create and respond in a way that makes your social media presence appealing to engage with. Focus on tailoring your content in a way that encourages behaviour that each social media site you use is designed for. LinkedIn is perfect for unique business trends and long-form conversations on the state of the industry. Facebook is great for reaching your wider audience and answering their pressing questions. Twitter is the place to be to get your brand presence brushing up against the biggest cultural phenomenon. Do some research on the popular brands on each site, such as Wendy’s for Twitter and Gymshark for LinkedIn, and incorporate their tactics into your own content.
Looking for the quickest, easiest and most effective way to boost engagement with your business’s social media? Trust Wildfire for all your Digital Marketing needs today. As the number one SEO agency in Leeds, we can use our expertise across the digital marketing field to create a cohesive and iconic online presence of your brand. Learn more about our pricing and social media expertise today by contacting us here.