As we discussed in our prior article, colour plays a major role in marketing. The colours of your brand can become iconic and remain forever integral to your perception. Each year The Pantone Color Institute, renowned for their expertise, announces the Colour of The Year. LinkedIn lovers and design disciples have no doubt seen their feeds abuzz with the announcement. But why does it matter to your business? In this post we’ll apply our collective Digital Marketing prowess as the number one SEO agency in Leeds – Wildfire Marketing – to explain to you the importance of Pantone’s Colour of The Year.
What is the Pantone Colour of The Year 2021?
Let’s get the most important question out of the way first:
There it is! That’s right, this year the Pantone Colour of The Year is two colours. 2021 is already throwing twists our way. Pantone chose the colours as according to their site:
“…the pairing of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 highlights our innate need to be seen, to be visible, to be recognised, to have our voices heard. A combination of colour whose ties to insight, innovation and intuition, and respect for wisdom, experience, and intelligence inspires regeneration, pressing us forward toward new ways of thinking and concepts.”
The Benefits of Pantone Colour of The Year in Digital Marketing
If there’s one thing any digital brand wants to be known for, it’s their ability to stay “with the times”. Every successful eCommerce site and online business presence remains constantly on top of the latest trends and innovations. From AMP sites to jumping on the latest Twitter trends, the best way to get your business seen is to be relevant.
As we discussed in the last article, colours evoke meaning on the most basic level. With a public announcement as large as this from such a respected institution, Pantone immediately takes these two colours and gives them a brand-new meaning. This combination is now THE modern palette. To get your marketing game on equal footing with the online giants, all you need is yellow and grey!
How to use Pantone Colour of The Year 2021 in Digital Marketing
If you followed our prior advice, your business already has a unifying palette. So, how does one begin to integrate these colours? The best way to use Pantone’s Colour(s) of The Year is as subtly as possible. A complete site overall may seem ultra-modern now, but by next year you’ll be out of date and without a recognisable look your business can call its own. Is your business offering new products? Offer them in these colours. New Ad campaign missing that hook that will drive CTR through the roof? You have a way to draw the eye.
The best way to use these colours is not to use them yourself. Professional eyes, such as the eyes of our expert designers here at Wildfire Marketing, know just where to place this striking palette to ensure it drives home the modernity of your business without impacting your brand identity. We have years of experience in social media marketing, site design and more that we can apply to ensure your business uses the Pantone Colour(s) of The Year.
We hope this guide has explained to you the genius behind the Pantone Colour of The Year 2021. Wildfire Marketing is the firm to trust for all your digital marketing needs, including digital design, social media marketing and more. Contact the number one SEO Agency in Leeds today.