Hardware plays a paradoxically large role in “Digital” Marketing. It’s often overlooked, but the platform users are interacting with your business completely dictates your marketing strategy. As we discussed in our blog covering CES 2021, the ARM CPU architecture is slowly but surely taking control of the Laptop industry. So, what is ARM? How does it differ from your conventional PC setup? And, most importantly, how can you capitalise on this technology for your marketing? Learn all this from the Number One SEO Agency in Leeds – Wildfire Marketing.
What is ARM?
ARM has become somewhat of a catch-all term for ‘System On A Chip’ (SoC) devices in recent years. ARM – short for Advanced RISC Machines – is the low-powered, high-efficiency system architecture that’s powering everything from your Smartphone to your Smart Fridge. Simply put, if you want a lower power consumption, advanced computer system you want ARM. ARM has been around since the BBC Micro but has grown exponentially in recent years. Android works on ARM, and Apple works on their own ARM-based SoC.
An SoC is exactly what it sounds like. Rather than a separate graphics card, CPU and et cetera, it’s all one chip. These are typically ARM-based, though non-ARM versions exist.
How does an ARM device differ from my PC?
The PC you have at home uses something called x86 architecture. It’s powerful, but it consumes power at a rapid rate. As aforementioned, each component is large and separated. Your ARM machine, the smartphone, is likely just as little less powerful than your PC if you have an older device, but likely uses its battery way more efficiently and has a much sleeker design.
One key difference between ARM and x86 is the programs it can run. Without emulation, ARM can’t run x86 apps and vice versa. This allows developers to tailor their applications to the strengths of their respective platforms. Google tailors their search algorithm based on whether the user is on a mobile (typically ARM) device or an x86 device.
How Do I use This to my Advantage?
With even Apple moving to ARM devices for their mac range, it’s clear that mobile is the platform of the future. For most users, the convenience of the ARM chip takes precedent over the quickly shrinking gap in power. Mobile SEO is going to become more important than it is already as time goes on, so get your mobile site up to snuff. As x86 becomes less popular, so do x86 apps. If you have an ARM-based application that’s looking to compete with the big legacy apps, now is the time to market.
Many of the VR and AR headsets coming out on the market are aiming to be ARM-based. The XR2 that powers the headsets of the future with 5G is ARM-based, for example. Many Smartphones also offer ARM technology. If you’re looking to be a big hit in the next generation of technology, marketing to ARM customers is your best bet.
Long story short, ARM is where you’re going to find your customers. Capitalise now, or be left catching up later.
Looking to capitalise on the ARM future? Wildfire Marketing can help. We have extensive knowledge of Mobile SEO as the number one SEO agency in Leeds and have an amazing team of social media marketers who can create mobile-first marketing strategies. Contact us today to learn more about our Digital Marketing services.