Instagram as a platform is one of the toughest to grow your digital presence on. Governed by an often enigmatic algorithm and many posting options, creating a solid social strategy to foster an Instagram audience can be a real challenge. As newer post types have matured, the Instagram algorithm has become easier than ever to understand.
Today, we’ll walk you through the keys to success on the Instagram platform as leading experts in Social Media Marketing in Leeds. Learn how to master Instagram for your business with Wildfire Marketing
Your Instagram Tools
There are many different features a business can take advantage of on Instagram. A regular post can contain an image or video of a 1:1 aspect ratio alongside a caption. Location data, hashtags and usernames can be included in these posts.
Alongside this, Instagram has two new post types implemented in recent years to compete with other social media platforms. These are Stories and Reels. Stories are vertical, full-phone filling images that last 24-hours, similar to Snapchat’s stories features. A variety of stickers can be used on these, including .gifs and interactive elements such as question forms and sliders.
How to Capitalise on Instagram
The Instagram algorithm requires a consistent schedule with varied posts. Finding the type of content the algorithm will push to your audience can be a tricky challenge.
As long as you’re consistent, experimenting with different post types shouldn’t hamper your engagement levels.
Speaking of engagement levels, Likes aren’t the most crucial method of engagement! If you’re looking to skyrocket your Instagram presence, change your CTA. Ask users to “save” your posts, as well as like.
Saving posts stores them in a separate folder on the Instagram application. Instagram seems to promote posts that users save heavily. To capitalise on this, why not try to create how-to and informational posts?
Reels are also heavily promoted by Instagram, as it aims to compete with TikTok. So no matter the type of video you’re looking to post, try posting it as a reel. Not only will this increase engagement, but a reel also auto-plays when posted on your story – which shows up at the very top of the timeline!
Reels also allow you to use a variety of popular tracks to your post, perfect for capturing attention over dull stock music.
We hope this guide has given you a few essential tips for beating the Instagram algorithm and growing your digital presence on the notoriously elusive platform. If you’re looking to grow your Instagram presence without the headache – trust Wildfire Marketing. As the number one SEO agency in Leeds, our comprehensive digital marketing service is best-in-class. Learn more about our leading social media marketing services with our guides. Contact us today to ignite your digital marketing.