We all make mistakes, even the biggest brands. Typos are a common mistake that we all laugh at, but what kind of impact can they have on your brand?
Fans of The Apprentice will undoubtedly know already where the inspiration for this blog came from. Team Diverse’s egregious “Artic Saviour” spelling led them to score not a single order during their challenge.
If a terrible spelling mistake can get an Apprentice a stern talking to from Lord Sugar – a self-professed terrible speller – what will it get your business?
Learn the true impact of a simple spelling mistake on your digital marketing below with Wildfire Marketing.
Spelling Mistakes on Social Media
Nothing ever truly disappears on the internet. Just have a scroll through r/typos, and you’ll see every major company’s social media mistakes since the dawn of the internet! Typos can often seem a little unprofessional or even vulgar, depending on the severity.
Not only are typos unprofessionable, but they can also even lead to you missing out on visibility. A misspelt hashtag is one hashtag less you’re visible on, significantly damaging if you’re chasing the latest Twitter trend.
However, there is a (very rare) upside. In the wise words of Alexander Pope – “To err is human”. Whilst not necessarily a typo, one of the most effective exercises in engagement I have seen was in Steve Toth’s beloved “SEO Notebook” email newsletter. Steve sent out a blank test email. While seemingly an error, the responses he got back from attentive readers and shared a laugh gave him valuable interaction with his core fanbase.
Don’t try to make typos on purpose, but an honest mistake is an honest mistake. Most social media channels now have an easy-to-use edit tool, and the engagement from your core fanbase might be enough to offset the blunder!
How to Avoid Spelling Mistakes in Digital Marketing
Social Media is all about balancing relevancy and quality. It’s easy to spit out a post about a trending topic. However, making sure the quality is there in a short timeframe is tricky. The best way to ensure your marketing doesn’t include typos or grammatical errors is to get a fresh pair of eyes on every post. Typos can often be skipped by a busy eye when you’re crafting your next post. At Wildfire, all of our social work goes through an approval system to ensure your social media channels remain blunder-free.
Interested in working with Wildfire Marketing to make sure typos don’t affect your Digital Marketing? As the number one SEO Agency in Leeds, we understand the importance of getting the right words in the right place. So to ignite your Digital Marketing with a team that cares about quality, contact us today.