Brief
Kranen, a specialist provider of boiling hot taps, was founded in 2023 by Michael Burton. Recognising the need for a strong digital presence to match the high-end nature of his products, Michael approached us to become the ecommerce partner for Kranen. During our initial onboarding meeting, it was clear that the website needed to do more than just sell taps—it had to reflect the sleek and stylish design of the product line. The user journey needed to be straightforward, providing customers with essential information to make informed decisions and ensuring a smooth and intuitive purchase process. Given the mid-range price point of the products, we also placed a strong emphasis on offering split payment options to reduce any barriers to purchase.
Action
With around 30 products in the Kranen range, we carefully considered the best platform to deliver on all fronts. We decided Shopify would be the optimal choice for its flexibility, ease of use, and flexible integration capabilities, particularly with various “buy now, pay later” options that would appeal to Kranen’s target market. Shopify’s platform allowed us to effectively showcase Kranen’s modern and sleek products, emphasising their stylish design and premium quality.
Our team utilised Shopify’s builder for the core ecommerce elements, ensuring a clean and professional look. We then incorporated custom code to deliver the bespoke functionality that Kranen required, such as an easy-to-navigate product catalogue, detailed product pages with rich information, and integrated payment solutions that offered customers flexible options. This approach not only highlighted the products’ aesthetic appeal but also facilitated a seamless shopping experience from start to finish.
Platform
We began by agreeing on Shopify being the perfect platform for the Kranen ecommerce website.
Ideas
We held a collaborative meeting with both our creatives, web designers, management team and client to align our visual ideas.
Foundations
Our web designers began by using a base Shopify template and the core Shopify building blocks to take the Kranen website as far as Shopify would allow us to.
Polishing
We finished up by writing some custom code elements to tackle some of the more bespoke ideas we had decided upon for the Kranen website. We then gave everything a polish and the website went live.
Impact
The result is a Shopify website that is both easy to navigate and highly functional. Users can effortlessly find detailed information about Kranen’s products, browse through the offerings, and complete their purchases with just a few clicks. Recognising that Kranen’s taps are a considered purchase rather than an impulse buy, we integrated the site with Klaviyo to implement sophisticated remarketing email flows. This helps re-engage potential customers who may need more time to decide, ensuring that Kranen remains at the top of their minds.
In a competitive market, the combination of sleek design, user-centric functionality, and strategic marketing support has positioned Kranen as a strong contender in the boiling hot tap industry.
Feedback from our client
Such a smooth process from the inception of the business to completing the new Kranen website and making our first sale. Wildfire have been on hand from the get go to deal with any issues or amends I have needed throughout the businesses journey so far. An amazing relationship between Kranen and agency.