If you were to ask a copywriter, a minimum of 250 words per page is required for Search Engine Optimization. With this fact in mind, it becomes clear that the web is predominantly made of text.
When it comes to making text optimized for the web, it’s not just about the content. Finding the right look to your words is the key to proper branding and an improved User Experience. That’s why Wildfire Marketing is bringing you the essential guide to fonts on the web.
Learn the basics of fonts, why they matter and how to make the right choice for your website with the number one SEO Agency in Leeds.
What is A Font
More accurately known as a typeface, font is the design of text. It is a unified way of displaying glyphs (letters, numbers and symbols) with similar spacing, height and overall aesthetic. For example, the font you’re currently reading this blog in is Roboto.
Fonts follow specific rules within the parameters of the CSS format when displayed on the web, which govern aspects of the font, such as thickness.
There are considerable differences between each font that make them uniquely suited for a particular purpose. Kerning, for example, allows letters to be closer together for a more visually appealing look. A Sans Serif font may have a more rounded, modern look, whereas a serif will feature a straight-edged ending to each letter that conveys a sense of prominence and legacy.
Why do Fonts Matter?
When you create a painting, the medium you put to canvas is vital for conveying the correct meaning. An oil painting is very different from a finger painting!
Fonts convey a particular aesthetic whilst remaining easily legible and displayable to customers on the web. Google Fonts provides hundreds of free, high-quality fonts that can be displayed across the web without issue.
When you choose a font from this list, you need to ensure the right aesthetic is being conveyed in a practical way for the audience.
For example, a big, bold font such as Fjalla One may look great for a title, but imagine trying to read a whole blog of small text like this!
Conversely, a font such as Noto Serif may be straightforward to read even at small sizes, but it’s never going to capture the audiences eye in an email.
Of course, font choice won’t affect your site ranking directly. Google isn’t reading your text as a human does. However, if your text is too difficult to read for a user, you can expect your bounce rate to soar way up. Take time to be consistent, professional and accessible with your font design. The better it looks, the easier your text will be to read.
If you’re struggling with choosing the right font for your business, Wildfire Marketing is here to help. Our web development team has extensive experience in improving user experience and creating beautiful websites. So trust the number one SEO agency in Leeds to ignite your Digital Marketing. Read more guides just like this one, or contact us today regarding our Digital Marketing services.