When you’re looking to ignite your digital marketing, remember the wise words of The Boss himself: “Can’t start a fire without a spark.”
No matter how great your posts are, a lack of engagement is a total catch 22. Without attention, your posts don’t reach new audience members. Your post engagement will never improve when you attract new audience members. If you’re caught in the engagement spiral, Wildfire Marketing is here to help!
Our social media team are experts at reigniting social media channels running low in the engagement department. Learn how the social media aficionados at the number one SEO Agency in Leeds, Wildfire Marketing, improve social media engagement.
Stick to a Consistent Schedule
The best way to drive consistent engagement is to ensure customers know where and when they’re supposed to be engaging. In the same way that attendance drops last minute when you reschedule an event, posting at irregular times or in irregular intervals can cause engagement with posts to drop dramatically.
We recommend posting as much as is feasible for you whilst keeping ideas fresh and reactive. Some businesses only have time to post once on one platform a day. Others have a whole team posting as much as possible. What matters when scheduling to improve engagement is picking the right time. This varies from platform to platform, but around 9 am to 2 pm.
Create Interactive Content
As discussed in our 2022 marketing trends guide, creating interactive content has incredible benefits in engagement. Providing users with new ways to interact is a great way to catch their attention in a world filled with doom-scrolling and repetitive content. Most major social media platforms now offer poll systems, Q&A forms, and live streaming capabilities. If you can provide new ways to engage, expect your engagement, in general, to go up.
Giveaways and Post Boosting
Sometimes, a quick cash injection is all a social channel needs to expand. If you’re looking to improve social media engagement in a short timeframe dramatically, boosting or advertising your posts can help you find new audience members. Organising a giveaway is always effective if you notice a drop in engagement from existing followers. Customers are more than willing to engage for the chance of a reward, and they’ll stick around if the content you post after is top quality!
As you can see, there are many ways to improve your social media engagement. If you want to take the guesswork and stress out of growing your digital marketing channels, trust the experts at Wildfire Marketing. Our social media team work closely with you to reignite your digital marketing. Learn more about how we can help you grow your social media channels as the number one SEO Agency in Leeds. We offer more social guides here on our site, or contact our team today for more information.