A very good question and likely one you may have even asked yourself as a business owner or decision maker in your company. It’s also a question we’re asked with reasonable regularity. In order to demystify marketing and what exactly it is you pay for, we’ve explained a bit more below.
Marketing Teams
Internal marketing teams may not always be an option for some businesses. With more overheads, more office space and resources required, alongside software and subscriptions, internal marketing teams can be expensive.
Outsourcing to an agency can give you access to a range of skills, for the price of one marketing expert. That means you could get more out of your budget through outsourcing all or some of your marketing activity, to a person who specifically focuses on that channel.
You’re The Experts in What You Do…
Because you know the most about your business, services and/or products, outsourcing your marketing can compliment this and bring together two expertise.
Whether your business is a consultancy, trade service, online shop or anything in between, with 3 employees or 3000, your time is best spent on doing what you do best.
…We’re The Experts In What We Do
In the same way as you are paid for your expertise, whether it’s fitting a kitchen, selling handbags or providing a training service, our expertise is marketing.
It might sound like fluff but marketing, when done well and effectively, is not as straightforward as it sounds. And whilst many businesses do bring their marketing in house or try to tackle it themselves, there are many benefits to outsourcing to an agency.
Like you, we’ve worked hard to become well versed in our specific areas of expertise. From technical to creative skills to efficient execution of projects, on time and on budget, we’ve helped many brands build their visibility in specific areas, meeting their own KPIs.
Fresh Perspective
Being an expert in your field is great, but can limit your ability to ideate. What does that mean in layman’s terms?
Sometimes being too close and protective of your brand/product/service can limit your creativity. Bringing in fresh voices and perspectives can help reveal untapped areas of your brands, new approaches and different ideas that could help diversify your customer base.
Optimising Your Vision
We can take your ideas and find ways to enhance them. That’s not to say your vision is not the route to take, but we can find new opportunities within it to make ideas and channels work harder for you. We can identify the best channels to capture your desired customer base, and find the most efficient way to reach them.
Time & Money
Have you got time to undertake extensive keyword research or competitor analysis? Or maybe creating a strategy based on the research? It’s a lot of work, and that’s why our clients come to us. We can complete this work more efficiently, as we already operate in this space and use the software and approaches every single day.
We can also advise on how to best spread your marketing budget. Often the smallest amount of budget is allocated to marketing, with it being considered more of a ‘nice to have’ than an essential service. Of course your overheads, salaries and everything else comes first, but marketing is an investment that can help increase your profits long term.
Expert Skill Set
For the cost of a single in house marketing professional, you can find a contract with a marketing agency for the same cost. The difference here is that within that contract, you will have access to a huge range of professionals, including web developers, copywriters, paid marketing professionals, organic search specialists, social media experts and more.
This means you can chop and change how you spend your marketing budget, based on what you need to achieve. This may mean budget shifts between departments, with experts in their field guiding you on the most efficient route to success.
Next Steps
If you’re looking for great marketing services, at reasonable prices and developed to meet your specific business objectives, get in touch with our team to discuss your next project or ongoing retainer.
