Eighty-four thousand seven hundred fifty-eight new businesses were founded during the COVID-19 Pandemic. As the world begins to start up once again, there are start-ups as far as the eye can see. If you’re one of these pandemic entrepreneurs, it may feel quite challenging to be noticed. Spending is down, and small businesses are up. How do you make your presence felt?
The answer is simple, Digital Marketing! With the help of our expert marketing team at Wildfire, we’ve put together a list of the top tips and strategies to help you succeed. Learn how to get your Digital Presence felt and ensure your customer base grows below!
Short Term Digital Marketing – Paid Advertisement
Like many of life’s problems, the answer to your marketing woes is money. A short-term paid ad strategy across multiple platforms won’t break the bank and is a great way to foster that base following to build upon.
Getting the right eyes on your brand is challenging. Ads eliminate that challenge. Choose your demographic well, and you’ll quickly find your following grow. According to some sources, as little as 95% per cent of people click advertisements. Sounds small, but even reaching 5% of people who might be interested in your product can be a massive boom in the early days.
Spend a little to make a little. An initial investment into your Digital Marketing can be the push you need to get seen in today’s world.
Medium Term Digital Marketing – Email Marketing
Customers are forgetful. Can you name every small business whose product you’ve bought? Let’s face it. Your brand isn’t imprinted in your audience’s mind just yet. The best way to make repeat customers is to remind them you exist.
Email marketing is the quickest way to turn past customers into repeat customers. Services such as Mailchimp allow you to target your emails to specific niches. You can offer customers who’ve spent before a discount code, customers who left their basket before paying a complimentary item. Remind people you exist and make it worthwhile for them to return.
You make tempting enough offers, and they might give you their loyalty for life.
Long Term Digital Marketing – SEO
As the number one SEO Agency in Leeds, we have many good things to say about SEO for small businesses. SEO is the level playing ground of marketing. It doesn’t matter how big of a company you are. If you can optimize your site right, you can beat any competitor.
If you’re an eCommerce business, make your website as seamless as possible. Not only will this provide customers with a more seamless experience but make sure google knows you’re a sight to be trusted. From there, long-term blog content (like this) is a sure-fire way to get your page above even your biggest competitors in keywords. The higher you rank, the more eyes are on your site over your competitors.
We hope this guide has given you the essential tips you need as a small business to get seen online. Digital Marketing can be hard work. That’s why Wildfire Marketing is here to help. We are the number one SEO agency in Leeds.
Our expert Digital Marketing team can provide a comprehensive marketing package to help you cultivate your digital presence. We make sure you can focus on getting your products out the door. Contact us today or read more blogs to learn more.