If you’re like us and always find yourself scrolling on Tik Tok for hours on end, you’ll love Instagram Reels…
Instagram Reels were created in 2020 and allow you to create engaging and exciting short videos to grab your audience’s attention, just like Tik Tok. These reels can be up to 60 seconds long, so you need to ensure you are capturing your audience in seconds!
Reels are a brilliant way to express yourself and your brand and, in this blog, we’ll explain all about what an Instagram Reel is, how to create them and whether your business should be using them!
Increasing social media Engagement
Instagram’s algorithm favours Reels, helping you to reach new users, and therefore, new business! Reels are commonly featured on Instagram’s explore page, which has over 200 million account visits per day. If your video shows up on this page, you will have a great chance to increase your brand awareness and increase your videos reach.
You can track the performance of each of your Reels in the insights section of your profile and see how these videos are contributing to the entire success of your account.
Should my business be using Instagram reels?
Instagram Reels are great marketing strategy for businesses, and you should seize the opportunity to interact and engage with new users. Reels tend to have higher visibility and are ideal for people who prefer quick and easily digestible content.
With Reels, you can be as creative as you like! They offer many tools including speed controls, AR effects and the choice to order multi-clip videos for smoother transitions. Instagram reels can be featured on the explore page, meaning they do not only reach your existing followers but potential followers and new business. You will also have a section on your business page,
We hope that this blog has helped you to learn more about Instagram Reels and the benefits they could have for your businesses marketing. If big brands like Netflix, Coca-Cola, Burberry and Mercedes-Benz are using Reels, why don’t you try it out?