2022 is an exciting year. People are more excited than ever for communication and change as we see the end of restrictions and shortages on the horizon. If one field exemplifies both these characteristics, it would be digital marketing. As new technological innovations come to fruition and more businesses find themselves online than ever before, the quality required to cultivate a solid digital presence has never been higher.
If you’re looking to stand out, Wildfire Marketing is here to help. As the number one SEO Agency in Leeds, we keep our finger on the pulse of the Digital Marketing world. We aim to offer our clients the latest and greatest strategies to make sure they remain visible in an increasingly online society. Learn our predictions for the top marketing trends of 2022 and how you can capitalise below!
Conversational Marketing
After nearly two years of social distancing and lockdowns, customers value a personal connection more than ever. Rather than targeting the audience as a collective, leading digital marketers are harnessing the latest AI insights and technology (as well as plain old customer service techniques) to help customers connect to brands on a personal level.
Conversational Marketing allows users to feel seen, visible and appreciated and can be implemented effectively at any scale. Conversational Marketing includes fully-fledged chatbots that help users identify issues and place orders on your site, such as those used by Sephora, to just reaching out to aggrieved customers on social media. Wildfire can help you make a meaningful and memorable impact on your audience.
The Dawn of the Micro-Influencer
No, it’s not the title of a terrible Sci-Fi film. Micro-Influencer Marketing is picking up significant steam and proving highly effective. But what is a micro-influencer?
A Micro-influencer is an active online entertainer with a smaller, niche audience. The best analogy would be the difference between TIME and a niche skateboarding magazine. Of course, more eyes will be on TIME (big influencers), but they cast a wider net of appeal and cost a pretty penny. On the other hand, local or hobby-specific magazines (micro-influencers) can give you a powerful endorsement to your specific audience at an affordable level for smaller businesses.
Micro-influencers are countless in the modern world. More and more of your audience are turning to online channels for entertainment and product reviews. Capitalise early on Micro-influencer marketing with the help of Wildfire today.
Of course, these are just two of the trends that will no doubt dominate the digital marketing industry in 2022. If you’re looking to capitalise on the latest trends whilst building a solid foundation with top-quality content throughout the year, trust Wildfire Marketing. Our expert social media and content teams utilise the cutting-edge trends in the industry to help you stand out from the crowd. Learn more about what we can offer your business with more of our guides, or contact us today to begin your Digital Marketing journey.