Why your business should be using Tiktok
In marketing, it is essential to stay on top of trends and stay relevant. Tiktok is now the most downloaded app on the Apple App Store and with over 800 million users worldwide, there is an audience on there for everyone- including you. The Tiktok algorithm uses an accounts interaction, video Information (including hashtags, sounds and captions used) and device account settings to personalise each user’s #ForYouPage. This is ideal for engagement as the people viewing your content have a high level of interest in your niche. Now… where should you start?
Research and strategy
The first step to your Tiktok journey is of course… research. You need to familiarise yourself with the app as it is quite different from other social media platforms that we know and love. It is important that you find your niche and focus your analysis here. What hashtags are people using? What type of videos are they creating? How often do they post? When is the peak time to post?
From this information, you will be able to start building your Tiktok strategy. For maximum engagement, you need to be using trending hashtags, songs, and video concepts within your niche. Create a bank of industry-relevant hashtags, including some less saturated ones. This will amplify the reach of your content to your specific demographic and avoid it being lost in a sea of generic content. Catching upcoming Tiktok trends is vital as the algorithm gives preference to trending videos. Trending videos and hashtags can be found on the discover page. Jump on these as early as possible and adapt the concept to your brand, as people love exploring different interpretations of a trend.
Another important thing to plan is your posting schedule. How often is it feasible for you to post? It is recommended two or three times a day as Tiktok rewards for frequent posting. Pre-film videos and save to your drafts for quick and easy uploading.
Posting categories and ideas
There are three key topics for businesses on Tiktok- informational, personal, and promotional. Informational videos are a great way to get your businesses message across through industry advice and top tips on relevant topics. Help people understand more about what your company does and aid #LearnOnTiktok.
Using Tiktok is great for increasing your brand’s digital presence and personality but also make sure to promote your product or services. Showcase your previous work to wow your audience and explain how you can directly solve their problems. However, do not over-saturated your feed with promotional content as people don’t like being directly targeted by marketing.
Personal videos allow your audience to get to know you as well as your business. People love to be nosey, so behind the scenes videos tend to do well. Have fun with your content, have a go with trending dances and challenges or let your audience follow your daily work routine. Showing your personality will set you apart from others, therefore people are more likely to follow along for more.
Now you are all set, open that Tiktok account and let’s go viral.