According to the Office for National Statistics, 6.1% of all workers in the UK changed jobs in Q1 and Q2 of 2020. The job market is both open and highly competitive at this time. Many consider Digital Marketing to be exclusive to big businesses and those quirky tech startups. Wildfire Marketing would beg to differ.
In today’s job market, learning to create a personal brand can be the deciding factor between employment options and employment success.
Learn why you need a personal Digital Marketing brand and how to build one below with the experts at Wildfire Marketing.
What is a Personal Brand?
A Personal Brand is a marketing presence built around an individual rather than a business. Your brand can be a conscientious effort to portray yourself a particular way via social media and press releases, to simply just how people. Or, as a master of personal branding would say:
“Your brand is what people say about you when you’re not in the room.”
– Jeff Bezos
Why is your Personal Brand Important?
Consider the quote above. Jeff Bezos is one of the wealthiest people in the world. Jeff is number one at the minute, with a man known as Bernard Arnault. Have you ever heard of Bernard?
That’s the power of personal branding. All that stands between Jeff Bezos and Bernard Arnault is $29 Billion and a commitment to personal branding.
If you look through the riches people on earth, you begin to notice a pattern. Elon Musk is number 2, and his personal branding is unparalleled. There’s no doubt that more people have heard of Elon than they have Tesla, SpaceX, and The Boring Company combined.
Personal branding turns your passion and skills into a selling point, to great success.
How Do You Build a Personal Brand?
The answer depends entirely on how much time you’re willing to invest. Simply by existing, doing your job and posting the occasional thing to your LinkedIn – you’re building a personal brand. If you’re looking to build a successful personal brand, here are a few tips and examples
Be Honest About your Positives
‘Honest, hardworking, team player with experience in Excel’ is the most overused phrase on a CV. People know when you’re faking skills, so be honest about who you are. If you’re a no-nonsense, quick-thinking, lone wolf who can barely use Word but is a cold call savant – say so! Sure, it’s not going to be everyone’s cup of tea. But recruiters and followers alike are going to find the real person they’re looking for when they check out your profile.
Focus on Networking
Personal branding requires personal connections. The best way to drive up engagement is to engage with those around you in a meaningful way. Comment on posts you like, reach out to people in your industry and beyond. The more you interact, the more you’ll learn, and the more people will feel obligated to return the favour.
Brands need to Look Good
Looking good takes time, and it’s not time many people have at the start of their careers. A digital portfolio and resume take time, but it’ll certainly stand out. Similarly, building a cohesive social media image can be daunting for those not in the industry. Luckily, modern design trends are pretty easy to follow. Bright, pastel colours in flat designs are a surefire bet to looking professional. From there, we’ll let you find your own thing to stand out! Here’s a quick example banner for LinkedIn we threw together you might want to check out.
As you can see, Personal branding will take time to cultivate. The rewards, however, cannot be understated. From meaningful industry connections to business opportunities, personal branding is the key to success in 2021. Looking for help with your Digital Marketing, including personal branding and SEO? Learn more from the number one SEO Agency in Leeds and newly crowned leading Leeds Marketing Agency by Best Startups UK – Wildfire Marketing. Our Digital Marketing experts are here to help you with an analysis-driven approach to Digital Marketing. Contact us today.