Social Media platforms must adapt and innovate to stay popular. New features drive users and, therefore engagement, that social media needs to thrive. When new features are launched, many social media algorithms often boost posts using them in the algorithm, the perfect time for you to capitalise as a business. This week, the social media marketing experts at Wildfire Marketing walk you through the latest social features and how you can capitalise. Read more below!
Product Pins on Pinterest
Pinterest is a rapidly-growing social media platform that flies under the radar of many a business. Its design and inspiration focus is a perfect way to improve the visibility of your product. If it looks good, Pinterest users will love it! Pinterest has made the funnel between pin to purchase even easier for users to follow, with product tags.
Product tags, or as they call them “pins”, allow businesses and influencers to add tags to images of products. These can be placed anywhere on the post. Product pins, much like a similar feature on Instagram, then display helpful information such as the price and more product images to the user. From there, a link to the product is easily visible.
Capitalising on this new feature is easy and incredibly worthwhile for any fashion or design business. Drive more sales whilst cultivating a solid digital presence, any marketers dream!
TikTok Stories
It would seem every social media platform has a story feature nowadays. Even Pinterest! One that has bucked the trend, until now, is TikTok. One would think that on an app designed exclusively for short videos, a short video that only lasts 24hrs would be somewhat redundant. After all, no one is coming back to their favourite TikTok over and over.
However, as TikTok extends its max runtime to three minutes and introduces a live-streaming feature, it becomes clear that short videos are not the future. As TikTok changes, story content may be the perfect way to break into Influencer marketing on the platform. Shorter videos with a shorter shelflife often come at a lesser price, an ideal way to test influencer marketing for your business. As aforementioned, new features often get increased visibility during their launch – capitalise early for thousands of eyes on your business!
Instagram ‘ Re-Share’ Sticker
Any Social Media Marketer knows this old trick. When you’re looking for a quick engagement boost on an Instagram post, re-share it on your story. A whole phone’s worth of screen space at the press of a button; you can’t beat that!
Instagram disagrees. Despite pushback after disabling the re-share feature for some users, Instagram is convinced it is not in their best interest and is looking to curtail its usage. Their newest test, already being tested by some users, is the re-share sticker. The sticker replaces the re-share feature, placing the post atop an image you’ve taken. Instagram believes this will drive users to be more thoughtful in their reposting habits.
Well, what Instagram wants – Instagram gets! It remains to be seen if this feature will frustrate or please users who re-share their posts. However, it is an excellent opportunity to appease the algorithm and make your posts more appealing as a business. Office pics and on-brand backgrounds will catch the eye and hopefully draw more engagement to your posts. We recommend you check now to see if this feature is available for your business!
Here’s a quick mockup our social team put together:
There you have it! We hope this guide has shown you how the latest social media features can improve your business’s digital marketing presence. Learn more about social media marketing and other digital marketing tips in our series of in-depth blogs today. Otherwise, why not leave your social media marketing in the capable hands of our experts at Wildfire Marketing, the number one SEO agency in Leeds. Contact us to learn more about how we can capitalise on the latest social media features to reignite your digital marketing.