Human perception is easily fooled. From magicians to memory – the mind is often prone to skip details and send them straight to the subconscious. The subconscious is often referred to as the home of all important decisions. By imprinting your Digital marketing into the subconscious of your audience, you can secure them all-important impulse purchases. The quickest way to the subconscious is via Subliminal Marketing.
So what is subliminal marketing? How do we do it, and what can we learn from some famous examples? All these questions will be answered below by Wildfire – The Number One SEO Agency in Leeds. Read On!
What is Subliminal Marketing
Subliminal Marketing is the art of camouflaging your message – ensuring it remains hidden from the conscious mind and enters directly into the subconscious. Subliminal Marketing can be done in many ways in a variety of media. But, here’s one you’ll be familiar with – even if you’ve never spotted it until now!
The Tobler-logo! This mountain is synonymous with the triangular treat, but underneath the conscious perception lies an intriguing secret.
Meet the ToBEARone!
As you can see, contrary to popular belief, not all subliminal messaging is malicious. Sometimes, companies want to hide a neat little detail that signifies their personality as a business. You may not have seen it before, but that “How did I not see that?” moment will make this logo stick in your mind for a while.
That’s the power of subliminal marketing.
Subliminal Marketing Examples
Many of the best marketers employ subliminal imagery and other tactics. From iconic logos to controversial, forgotten campaigns from days gone by, you can see subliminal marketing everywhere. Here are a few iconic examples with a few tips on what you can learn from them.
The Marlboro Barcode
Tobacco advertising was banned years ago by Europe and the US. This ban has proven difficult for Ferrari and its head sponsor, Marlboro. Ferrari has relied upon Marlboro funding to continue its Formula 1 Legacy, and Marlboro is synonymous with the sport. As Tobacco bans became more and more widespread across motorsport, Marlboro had to get creative. Enter the barcode. As the Ferrari F1 car blazed across the track at high speeds, the seemingly innocuous Barcode design would blur – creating a resemblance to the iconic Marlboro logo.
Whilst this has now been clamped down on, Marloboro’s barcode may be the epitome of classic and effective subliminal marketing.
Amazon Logo
Logos are the source of the most well-known subliminal marketing examples. The Amazon logo is a classic example of a subliminal subtlely done superbly.
The smirk may be iconic, but its true purpose evades many eyes. Look closely at this smile, and you’ll notice an arrow pointing from A-Z. Amazon has done this to signify a hallmark of their busy model – having every product (from A to Z) available.
By subliminally attaching themselves to a common phrase, Amazon cement themselves in your mind. The subconscious is highly impressionable. Therefore, targeting the subconscious allows you to make a far more significant impact on your audience than traditional marketing.
Are you interested in utilising subliminal marketing for your business but don’t have the time or experience? Trust the professionals. Wildfire Marketing is the number one SEO Agency in Leeds, home to a team with over a decade of Digital Marketing experience collectively. Contact us today to reignite your Digital Marketing.