What is a buying persona?

What is a buying persona?

Throughout your usual routine, away on a business trip or holiday, even during your endless scrolling binges alone in the abys, every day we are being sold to. People across every walk of life make a variety of decisions, each one influenced by their own opinions and...
Powerful Alternative Marketing Examples You Need to Know

Powerful Alternative Marketing Examples You Need to Know

We chase the emerging trends looking for that viral storm, but if we get too close and ride the new tech tornado too high, it’s bound to lead to us crashing down. Discovering the technology that’s sure to survive in a rapidly evolving market can be pure guesswork....
Core Web Vitals: Cumulative Layout Shift Explained

Core Web Vitals: Cumulative Layout Shift Explained

Cumulative Layout Shift is perhaps the trickiest metric to master as a part of Google’s new Core Web Vitals. This metric will play a core part in your “Page Experience” ranking that Google will be implementing from Mid-June onwards. For more information on the other...