Content: The Foundation of Marketing

Content: The Foundation of Marketing

The best way I’ve heard someone describe site content is the “journeyman” of digital marketing. For those not down on sports lingo, a journeyman is a player who’s got the skills but not the glory. Think of your Scottie Pippens or basically any midfielder. In my rather...
Building Your Brand New Blog

Building Your Brand New Blog

In the modern era, most digital jobs can be successfully completed remotely, regardless of where you are in the world. Designing and building websites fits this description. With somewhere to host a website, an Adobe Creative Cloud account and an active internet...
The Future of Digital Marketing

The Future of Digital Marketing

In 1997, Google burst onto the scene and set into motion the events that began the industry of digital marketing. Early pioneers began to optimize for search engines, birthing a whole new career in marketing. Email marketing had already existed since the ’80s, but the...
Wildfires take on the BERT algorithm update

Wildfires take on the BERT algorithm update

Last month the SEO community was hit with a major algorithm update! This new Google update has affected around 1 in 10 of all search queries, with ranking movement being noticed through the week commencing 21st of October. This continued throughout the week and went...
How to improve bounce rate

How to improve bounce rate

When it comes to analysing your website, one of the most important stats is the Bounce Rate. It’s something which your business should keep a close eye on, as a good bounce rate could help your business succeed online. What is a bounce rate? via GIPHY According...