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Content: The Foundation of Marketing

Dec 16, 2020 | Blog, Website

The best way I’ve heard someone describe site content is the “journeyman” of digital marketing. For those not down on sports lingo, a journeyman is a player who’s got the skills but not the glory. Think of your Scottie Pippens or basically any midfielder. In my rather...

The Future of Digital Marketing

Dec 2, 2020 | E-commerce, Website

In 1997, Google burst onto the scene and set into motion the events that began the industry of digital marketing. Early pioneers began to optimize for search engines, birthing a whole new career in marketing. Email marketing had already existed since the ’80s, but the...