Which is essential: organic social or paid ads?

Which is essential: organic social or paid ads?

Amidst the growing pressure from social networks to spend money on paid social, it’s crucial to recognize that both Organic and Paid Social Media are needed for achieving true success. Organic Social Organic Social Media refers to the use of free, non-paid...
AI content – friend or foe?

AI content – friend or foe?

AI content has been gaining popularity in recent years, as more and more businesses are turning to automated tools to generate text for their websites. The idea behind AI content is to use machine learning algorithms to analyse data and create written content that is...
Understanding digital marketing skills

Understanding digital marketing skills

We operate in a rapidly growing field that encompasses a wide range of skills and capabilities, which ultimately help our clients improve their online presence, get more sales and more customers. We enlist both technical and creative skills to approach challenges in a...
Digital skills for employability

Digital skills for employability

In August 2023, the Department of Education is launching Digital Functional Skills qualification in schools. This aims to equip students with the digital skills they need to be prepared for the digital working world. However, there are a number of roadblocks that make...