Where to start in the world of branding

Where to start in the world of branding

In a world with huge businesses and brands, you need to be able to stand out. From Coca-Cola to Mercedes-Benz, all of the top businesses have great branding. If you would like to differentiate yourself from other companies in your industry, you need to ensure that...
Font of Knowledge: The Basics of Fonts

Font of Knowledge: The Basics of Fonts

If you were to ask a copywriter, a minimum of 250 words per page is required for Search Engine Optimization. With this fact in mind, it becomes clear that the web is predominantly made of text. When it comes to making text optimized for the web, it’s not just about...
sRGB: How Colour works on The Web

sRGB: How Colour works on The Web

As we’ve discussed before on this site, the importance of colour in Digital Marketing cannot be understated. The subconscious effects of colour on the human mind are truly powerful. With one colour, you can evoke an emotion or create an iconic look that can propel...