We chase the emerging trends looking for that viral storm, but if we get too close and ride the new tech tornado too high, it’s bound to lead to us crashing down. Discovering the technology that’s sure to survive in a rapidly evolving market can be pure guesswork. Even the experts here at Wildfire Marketing get it wrong from time to time- does anyone remember Clubhouse?
Well, today, we’re hedging our bets and bringing you our favourite alternative marketing examples and techniques. The risk will be high, but the rewards even higher if you capitalise on these alternative marketing strategies now! Learn more below.
Marketing Via Livestreams
2020 was the year of the ‘Webinar’. Gone were the massive networking events of old, often not by choice, replaced by in-depth Zoom lessons in any topic you could think of. The success in this field was ideal for B2B businesses and networking, but with a clever strategy could easily have impressive results with your B2C audience with the right approach.
Livestreaming on sites such as Twitch and Instagram is, in our opinion, severely underutilised. Social channels heavily push live content, and it provides a direct line of communication customers love. Q&A sessions or showing your product being made are great ways to provide customers with a personal connection to your business. Livestreams can also build fantastic anticipation for product reveals. If Google is doing it, you can too!
Personalised Advertising
With advertising, the wider your net, the more fish slip through the holes. Google Ads and the variety of ad tools included on social platforms allow for the exact selection of your target audience. However, recent developments such as FLoC aim to do away with this. So no matter how you feel about the topic, now is the time to capitalise on hyper-personalised marketing.
Tailored offers have proven to be an excellent converter for phone and travel companies such as O2. Open-source messaging app Signal used hyper-personalised advertisements to highlight the importance of its encryption. These ads are almost uncanny in the level of detail they offer, enough to convince anyone to tighten their privacy controls – even earning them a ban on Facebook! Don’t be afraid to capitalise on this tech; however, 58% of UK and US customers still respond positively about hyper-personalised adverts, according to marketingtechnews.net.
Co-Branding Campaigns
If you can’t beat them, join them! Many companies take the lone wolf approach to digital marketing. Still, there are countless benefits to collaboration industry leaders use to great success.
Co-Branding can range from a backlink to a multi-company product, all with their unique advantages. Collaboration can allow you to reach a new audience simply not available to you before or extend your visibility of the back of a more established company.
Shoe companies are masters of Co-Branding. From Jordans to Yeezys, celebrity endorsements cost a pretty penny but have great value returns. Even more straightforward ideas can create excellent results. GoPro was launched into the headlines after collaborating with Redbull on the Stratos project. If your action camera survives a space jump from a company well-known for its daring stunts, who wouldn’t want it?
Collaborate, combine and network. Those connections and ideas could be the kickstart your Digital Marketing presence needs to achieve virality.
We hope this guide has revealed some alternative marketing examples you can use to expand your Digital Marketing presence. Do you want to leave Digital Marketing to the professionals ready to capitalise on the latest trends and alternative marketing techniques? Contact Leeds number one SEO Agency, Wildfire Marketing, today. Learn more about our services in our in-depth blogs.