How you can incorporate the Christmas spirit into your social media marketing
Christmas is one of the biggest time periods for online sales – brands big and small are all competing for space on social media feeds, using everyone’s love for Christmas to their advantage.
When it comes to social media marketing over the Christmas period, it simply doesn’t matter whether you’re a scrooge or can’t get enough of Christmas. What does matter is that everyone (and I mean everyone) incorporates Christmas into their marketing during the holiday seasons, and if you want to stay ahead of your competitors, it’s important you do the same.
As a marketing agency, it’s important we soak up every bit of Christmas content we possibly can. Here are a few different ways you can do the same…
Host a Christmas Competition
Nothing makes your customers happier than receiving a gift from their favourite brand! Hosting a competition for the holidays is a great way to engage with your followers and with a bit of luck, could possibly even go viral!
Your page likes and followers are bound to increase if you set this as one of the competition rules, but not only that, you’ll also be putting a huge smile on the winner’s face. What better way to spread joy to your wonderful customers over Christmas than by giving them a free prize?
Take advantage of other Festive Holidays
Throughout December, Christmas Eve, Christmas Day, Boxing Day and New Year’s Eve aren’t the only festive holidays you can post about on social media. There are many other key dates surrounding the season that you can use to help increase engagement on your social media as they are almost always trending. Here is a calendar you can follow for December. Make sure to jot these down in your diary so you don’t forget to post about them!
Monday 2nd December – Cyber Monday
Wednesday 4th December – National Cookie Day
Sunday 8th December – National Brownie Day
Monday 9th December – National Pastry Day
Friday 13th December – National Cocoa Day
Sunday 15th December – International Tea Day & National Cupcake Day
Saturday 21st December – Ugly Christmas Sweater Day
Sunday 22nd December – Hannukah
Tuesday 24th December – National Egg Nogg Day
I don’t know about you, but I love Christmas. The whole aesthetic is so comforting, cosy and puts me in such a happy mood! I know many other people feel the same, so why not use this to your advantage and post beautiful Christmas imagery on your social media accounts to help promote your brand?
The Christmas spirit is often represented visually through reds, greens, golds, sparkles, snow and much more magical elements, so try and reflect this in the images you post – especially to Instagram.