As we count down to Christmas, your digital marketing efforts should be in full swing to maximise sales at the busiest time of year. However, suppose you’re not capitalising on your digital presence to its full potential or still building it up. In that case, we have a gift for you!
Our expert team of little helpers at Wildfire Marketing brings you twelve free, quick Digital Marketing tips to help you get the most out of the Christmas period.
1. Focus on your Stocking
On Christmas day, your stocking is usually an afterthought. A box of Quality Street here, some Primark socks there… However, when you’re looking to make the most out of your website this December, making it clear what products your stocking is vital!
The closer we get to December, the more panic buying sets in. Guaranteed delivery, flash clearance sales and accurate availability info can be the push a customer needs to make that purchase.
2. Focus on the ‘Elf of your Website
Customers crave convenience, especially at a hectic time like Christmas. Slow sites with dead links and terrible UX just don’t cut it. Give your site an audit and boost your hosting capabilities if possible. Plenty of customers means more bandwidth is required!
3. ‘Tis the Season for Giving
Don’t cheap out this Christmas. No one likes a Scrooge! A Giveaway is the quickest way to generate engagement around your products on social media. Sending items to influencers and reviewers can also be a massive boon for your site and brand awareness.
4. Snow-one left behind
Remarketing is incredibly influential over the Christmas period when done effectively. Customers are being presented with an incredible array of gift options everywhere they go. If they’ve taken the time to put your products in a cart or even just give them a view, you need to capitalise. Remind them what they’re missing!
5. Be Advent-orous
Your competitors are pushing hard on the Christmas marketing too. So don’t just blend in. Stand out! Norweigan Postal service ‘Posten’ has gone viral worldwide for taking a bold stance.
6. Making a list, checking it twice…
Seasonal content is an incredible tool that no doubt many of you are already using. This year, when you make and upload content – make sure to give it a check over. Naughty content, filled with mistakes and missing the mark on a popular trend, can quickly become nice with some proofreading.
7. Tree’s a Crowd
Standing out on social media during the Christmas months can be a real challenge. If you want users to track your Christmas campaign easily, make sure to include a unique hashtag in your posts.
8. Wreath the Room
A detailed Christmas marketing plan laid out months in advance is nothing to sneeze at, but don’t be afraid of change. Make sure to leave flexibility within your plan for the latest trends!
9. Less-than-secret Santa
Collaboration is a great way to bring your business to a new audience and combine the benefits of you and a partner’s best business practices/products. From charities to entirely different sectors, don’t be afraid to collaborate this Christmas.
10. Bundled by the Christmas Tree
Offering product bundles and recommended items to go along with a customer’s purchase is a great way to secure a few extra quid on their big Christmas shop. Bundles suggest a Christmas bargain to a customer’s subconscious, and no one can pass up on that!
11. Soot-able keywords
It doesn’t make sense for most businesses to target “Christmas decorations for sale” in your SEO / PPC efforts throughout the year. However, setting aside a fraction of the budget to hit seasonal keywords can be a big boon to traffic.
12. Spread the Festive Cheer
From Hannukah to Kwanzaa, Christmas isn’t the only holiday your customers will be celebrating this December. Diversifying your festive plans to accommodate everyone doesn’t just help engage a wider audience. It can help your business community come together.
With these Christmas digital marketing tricks in hand, we’re confident you’ll utilise your business’s online presence as effectively as possible this Christmas. So treat your marketing to the gift of a lifetime this year and contact the number one SEO agency in Leeds – Wildfire Marketing – today.