Christmas is a vital time for marketing. A good Christmas campaign can be the difference between a great quarter and a rocky start to the new financial year. In the pursuit of a creative twist, however, many companies miss the mark.
To help you prepare for that all-important Christmas campaign, we’re going to laugh at learn from a few classic Christmas marketing blunders.
Learn what NOT to do to grow your digital presence this festive season with the number one SEO Agency in Leeds, Wildfire Marketing.
Greggsmas 2017
The novelty Christmas calendar is a popular item. From jumpered-up cats to James Bond scenes, everyone’s had a weird novelty calendar at some point.
Gregg’s aimed to give a decidedly British take on the concept for the 2017 festive season with their Merry Greggsmas calendar. Numerous comedic scenes were included, with various Greggs items included in classic Christmas scenarios.
All fun and games, however, one scene drew the ire of the British public. Greggs replaced the baby Jesus in the nativity scene with a £1 sausage roll…
Having a tongue in cheek jab at the holiday season is all well and good and a great way to drive engagement – remember not to take it too far!
John Lewis 2021
Controversial, we know, but hear us out. John Lewis are the masters of the British Christmas ad. It’s undeniable. They have reached the heights most marketing agencies only dream of, where their marketing material has become an event customers look forward to in and of itself.
Yet this year, the John Lewis ad landed with a little more of a thud than we’re used to. Some of the sentimentality was lost to brand placement, and they replaced the simpler stories of yesteryear with an underbaked sci-fi concept.
Even when you’re John Lewis, a less-than-stellar Christmas campaign won’t grab customers attention. So focus on the little details this year!
Asda Christmas Campaign 2016
Asda exemplifies an all too common fail made by even the largest of businesses. With a substantial marketing budget in hand, Asda decided to… stick some tinsel on a table and show off a few products on Facebook.
Campaigns lacking creativity just don’t cut it. Focussing exclusively on your products is the quickest way to leave your marketing drowning in a sea of festive posts. Instead, find what makes your brand unique and stand out.
We hope you’ve learnt a few digital marketing tricks for the Christmas period, thanks to these hilarious digital marketing fails. Wildfire Marketing is the number one SEO Agency in Leeds, offering a comprehensive digital marketing service. So if you’re looking to avoid any marketing mistakes, trust our team and contact us today. Also, don’t forget to follow us on social media and read more of our guides to learn more digital marketing tips and tricks.