Celebrating National Apprenticeship Week
So as some of you may already know, we recently took on our first apprentice, Libby. Libby is now on her fourth month of working here at Wildfire, so we thought that in celebration of National Apprentice Week, we’d ask Libby to write a personal blog post about how she’s getting on as a Digital Marketing apprentice for Wildfire Marketing!
For any one wondering what an apprenticeship is exactly, it’s an opportunity for those fresh out of college, like I was, to start full time work, whilst also being given to opportunity to achieve an NVQ qualification. This works by a company teaming up with an apprentice training provider, where I go to the centre to complete training courses and achieve a Level 3 NVQ in Digital Marketing, but it cannot be achieved without on-the-job training, which is what I do within my role at Wildfire! There’s a little bit more to it, but that’s just the basic overview of what an apprenticeship is.
So, I’ve really enjoyed my first few months as an apprentice at Wildfire, I had already started a different apprenticeship in Business Administration for a different company, and it’s safe to say I absolutely hated it – both the job and the training course. Therefore, I continued to search for Digital Marketing apprenticeships because it was something I always wanted to do, as I loved studying Media in college and high school and wanted to carry on working within some form of digital and creative industry within my full-time job. Luckily, I managed to get an interview for an apprenticeship at Wildfire, and within just a few hours after my interview, I was offered the job!
Since my first day I’ve been very grateful that I’ve been given the chance to do a job I’d always hoped for. For example, before even starting at Wildfire I had written a few blogs of my own, and now I’m able to do it on a day to day basis as part of my job role! Some of my other tasks consist of social media management, designing email campaigns and even being able to edit some videos every now and then. One thing I’ve learned the most about however is Search Engine Optimisation (SEO), and website design & development. There is so much more to website creation than I had ever thought, but in just three months I’ve learned so much from the guys at Wildfire that I’ve even been able to create my very own website, www.libbypepworth.co.uk, which I will soon be posting personal blogs on!
I thought I knew what SEO was before I started working here, but since I started, I’ve come to realise I really didn’t have a clue how much there is to it. I’ve learned all about the process and the techniques to improving a client’s google rankings due to just SEO within a website alone! SEO is one of the main things we focus on here at Wildfire, with the intention to get client’s websites to the top of page one on google search results. My day to day work plays a part in this, as with the help of a few keywords and backlinks within a blog post and trying to achieve some clicks through to a website social media, we’re helping get the extra push to increase website traffic on top of the regular SEO!
I’ve also been given the opportunity to get to know a little bit more about doing business itself, as I have attended a few client meetings alongside of my managers to discuss packages and what we can offer – so I’ve even been given the opportunity to learn a few extra things outside of just digital marketing itself.
I should be completing my apprenticeship around August/September of 2019, the post-apprenticeship stage can be different for any apprentice, some choose to either stay on with or leave the company, or progress onto a higher apprenticeship level, or do both. It’s entirely up to the individual and their company, depending on how their apprenticeship has gone!
If you have any questions, feel free to drop me an email on firstname.lastname@example.org!