How important is video marketing for your business?
At Wildfire, we often get regular enquiries with people wondering, “Is there any point spending loads of time and money on videos for my digital marketing campaigns?”, or “is video marketing useful for digital marketing?”. We understand how easy it can be to think it’s simply just a waste of time and isn’t worth it, especially when you’re trying to run a business and barely have time to think about marketing as a whole. However, Video Marketing is actually undoubtedly integral for your business and its online growth! Video marketing is one of the most misunderstood factors to digital marketing, especially in the modern day. Here’s why:
Video Marketing on your website
Did you know that before reading any text, 60% of site visitors will watch a video on your website? Have you just done this now on this blog post? This could be a miracle for your business, simply by grabbing people’s attention right away with a sharp and well-presented video.
On average, people spend 2.6x more time on pages with a video than without. You could use this as a major advantage for your online marketing – simply just by using the key points that show off the greatest things your business offers, involve this in a quick and snappy video on your website home page and watch the engagement on your website grow and your bounce rate decrease.
This is because people are more than likely just ignoring the huge bulk of text that’s taking up tonnes of space on your website, because let’s be honest, no one really wants to sit and read paragraphs of information on a website. We can all be found guilty of being impatient and lazy sometimes, especially when we’re looking to find something we need – we want quick information, and with a video, you can have both. You can also turn the dullest of information into something to actually entertain your audience and increase the amount of interest that visitors will take into your business! See our SEO Leeds page for an example of this…
Have you ever been browsing a website, added a few items to your basket, got to the checkout but just at the last minute you decide not to go through with your purchase? Well, 80% of consumers believe demonstration videos are helpful when making purchases… so if you’re running an eCommerce website, this could be the missing factor that you didn’t know you needed to push those sales.
Bring words to life…
Not only can the use of video bring your website to life, it can also increase engagement on social media, and can even build an entire new audience in addition to your current one through video sharing platforms like YouTube! Posting on these platforms means your followers and subscribers are able to find out news and information or any new updates about your business in an engaging, interesting way, leading them to be much more likely to be encouraged to purchasing what your business offers.
So what are you waiting for? Start using video marketing for your business today and let us know on email@example.com if this helped!