SEO – The importance of onsite optimisation
There are two main parts to Search Engine Optimisation (SEO), these are known as on-site and off-site optimisation. Both help towards achieving the goal of getting your website onto page 1 of google organically but work best when used together. Today we’re going to talk about on-site optimisation, and how the process makes your website search engine friendly.
The main goal of using onsite optimisation is so that search engines are able to crawl the content included within your website, as well as being able to understand this content and determine whether or not it is related to what is being searched. Therefore, the more information they can get from your site which correlates to searches, the higher your rankings are likely to be! This is obviously something worth looking into for your business, as higher rankings mean more website traffic, meaning more sales.
Potential issues with your onsite optimisation could be the downfall of your business’s online presence. When you are looking to get discovered online, the first step should be looking into the website’s onsite optimisation and change any problems to improve it as much as possible. There are many simple ways to go about this, such as changing titles, metadata, descriptions and keywords. These are a few of the main elements of onsite optimisation, and it’s parts like this within your website that you need to make sure are absolutely perfect to get that extra website traffic needed to push even more sales. There’s no room for mistakes when it comes to SEO!
Search Engine Optimisation is the most important source of targeted traffic to websites and research shows organic web search or natural search engine results still sits at the top of traffic sources used by survey respondents. Anyone can try to optimise their own website alone, but it isn’t quite as simple as it seems. It’s not just sticking a few keywords in here and there, so alternatively, you could get the job done properly and effectively by talking to SEO experts. Here at Wildfire Marketing, we specialise in on-site optimisation, as well as off-site. You need both of them combined for SEO to work effectively, so contact us today to find out what we can do to improve your online presence, if you want to make more sales through an increase of traffic on your website. You can find us by searching SEO Leeds or SEO Agency London on Google.
Get found online – call 0113 251 5004 today.