May 13, 2021 | Blog, Google, HTML, Website
Welcome back to Wildfire Marketing’s ongoing series on the latest changes to Google’s search algorithm: The Core Web Vitals. This time, we’re putting our combined decades of expertise in Search Engine Optimisation to explain the First Input Delay (FID) metric that...
Mar 17, 2021 | Blog, Google, HTML, Website
The history of Digital Marketing is a long and often untold story of innovation, progress and disruptive thinking. But to understand the history of marketing in the digital domain, one must first understand how we categorise the history of the internet. The internet...
Mar 10, 2021 | Blog, E-commerce, Google, HTML, Social, Website
On May 22nd 2010, Laszlo Hanyecz paid for Two Large Papa John’s Pizzas with 10,000 Bitcoin. Today, that would be £ 366,969,741.20 worth of pizza. Even despite a quick dip in price earlier this month, it’s become clear that bitcoin and the crypto world have cemented...
Jan 6, 2021 | Blog, E-commerce, Google, Paid, Search, Social, Website
As we discussed in our prior article, colour plays a major role in marketing. The colours of your brand can become iconic and remain forever integral to your perception. Each year The Pantone Color Institute, renowned for their expertise, announces the Colour of The...
Dec 30, 2020 | Blog, Google, Paid, Social, Website
Colour is the very basis of marketing. Since the beginning of humankind, colour has been a deeply valued communicator. Blue skies mean no rain, green means a forest full of food and red means danger. Colour in marketing is just as an effective tool as it was in...
Dec 16, 2020 | Blog, Website
The best way I’ve heard someone describe site content is the “journeyman” of digital marketing. For those not down on sports lingo, a journeyman is a player who’s got the skills but not the glory. Think of your Scottie Pippens or basically any midfielder. In my rather...
