The Future of Digital Marketing

Dec 2, 2020 | E-commerce, Website

In 1997, Google burst onto the scene and set into motion the events that began the industry of digital marketing. Early pioneers began to optimize for search engines, birthing a whole new career in marketing. Email marketing had already existed since the ’80s, but the...

Lockdown 2: Google Search Trends

Nov 18, 2020 | Google, Search

In June 2020, I explored the topic of UK Search Trends and Covid 19. Now it’s time for an update It was the moment which many of us had anticipated, yet which none of us wanted. On 31st October 2020, a second UK lockdown was announced. During the first lockdown...

SEO Backlink Audit Techniques & Insights for 2020 / 2021

Oct 14, 2020 | Backlink, Google, Search

[jump to index] This post will cover various techniques for auditing your own site’s backlinks in 2020 / 2021. You can also perform backlink audits on competing sites, though the techniques used to produce a competitor backlink audit (and the purposes for which...

The SEO Design Story – Part 2

Sep 14, 2020 | Search

This is the second post in a series of articles which will explore web-design’s influences on SEO (find the first post here – which focused on specific Google ranking algorithm updates) Through this story we will examine partially design-oriented Google updates...

The SEO Design Story – A Multi-Part Series

Aug 11, 2020 | Search

This is the first post in a series of articles which will explore web-design’s influences on SEO (I later published a second part to this post, find it here). Through this story we will examine partially design-oriented Google updates which impacted SEO, how...