How we tapped in to the TikTok algorithm

How we tapped in to the TikTok algorithm

Success on social media can often seem like a flip of a coin. Sometimes, even when you think you’re posting great content, the views just aren’t coming in. TikTok, as we have discussed before, is the newest social media giant to enter the market – and one...
What does Facebook losing users mean for your business?

What does Facebook losing users mean for your business?

There are a few immutable facts in life that you cannot change. For example, the sky is blue, the grass is green, and everyone has a Facebook account. For nearly twenty years, Facebook reigned supreme as the most significant social platform on the internet. Yet,...
Artic mistake: why spelling matters in marketing

Artic mistake: why spelling matters in marketing

We all make mistakes, even the biggest brands. Typos are a common mistake that we all laugh at, but what kind of impact can they have on your brand? Fans of The Apprentice will undoubtedly know already where the inspiration for this blog came from. Team...
Why we love national apprenticeship week

Why we love national apprenticeship week

Youth and experience are equally important in digital marketing. New approaches, backed by tried and tested methods, are crucial to reaching the ever-important 18-34 demographic. The vast majority of digital marketing channels, from Instagram to TikTok, have a young...
Crypto Ads need to change. Here’s why.

Crypto Ads need to change. Here’s why.

Digital Marketing is all about pushing boundaries and finding what works. New and developing fields are the perfect testing ground for new ideas in the Marketing space. Cryptocurrency and digital marketing have gone hand in hand through recent years. Indeed, crypto...
How you can improve social media engagement

How you can improve social media engagement

When you’re looking to ignite your digital marketing, remember the wise words of The Boss himself: “Can’t start a fire without a spark.” No matter how great your posts are, a lack of engagement is a total catch 22. Without attention, your posts...